The brief

The brief

The brief

I decided early on that my solution would be based on the capabilities AI has today and that the product would exist in our current socio-economic climate. This gave my project some confines I began researching inside of.

I decided early on that my solution would be based on the capabilities AI has today and that the product would exist in our current socio-economic climate. This gave my project some confines I began researching inside of.

I decided early on that my solution would be based on the capabilities AI has today and that the product would exist in our current socio-economic climate. This gave my project some confines I began researching inside of.

Opportunity

Opportunity

Opportunity

Product positioning in the landscape:
Focused on preventing people reaching a point where they need expert therapy

Product positioning in the landscape:
Focused on preventing people reaching a point where they need expert therapy

Product positioning in the landscape:
Focused on preventing people reaching a point where they need expert therapy

Specifying the users

Specifying the users

Specifying the users

Using customer segmentation, I identified the types of people my product aims to serve and their current problem areas. From this, I created a pair of contrasting personas with specific goals which I could design my product around solving.

Using customer segmentation, I identified the types of people my product aims to serve and their current problem areas. From this, I created a pair of contrasting personas with specific goals which I could design my product around solving.

Using customer segmentation, I identified the types of people my product aims to serve and their current problem areas. From this, I created a pair of contrasting personas with specific goals which I could design my product around solving.

Persona for improving social wellbeing

Persona for improving social wellbeing

Persona for improving social wellbeing

As good mental health is a holistic blend of professional, social and physical wellbeing, I designed my personas to each focus on a different one of these areas.

As good mental health is a holistic blend of professional, social and physical wellbeing, I designed my personas to each focus on a different one of these areas.

As good mental health is a holistic blend of professional, social and physical wellbeing, I designed my personas to each focus on a different one of these areas.

Once I defined their goals and narrative, I used behavioural psychology research to identify likely personality traits. The traits reflect how these people are likely to respond to certain suggestions and solutions I discover in my ideation.

Once I defined their goals and narrative, I used behavioural psychology research to identify likely personality traits. The traits reflect how these people are likely to respond to certain suggestions and solutions I discover in my ideation.

Once I defined their goals and narrative, I used behavioural psychology research to identify likely personality traits. The traits reflect how these people are likely to respond to certain suggestions and solutions I discover in my ideation.

Ideation & user journeys

Ideation & user journeys

Ideation & user journeys

I broke down the problem areas defined in my personas and used them to identify key moments where my product could provide value to users. I then generated ideas within these opportunity areas, creating potential flows through the product for users similar to the profiled personas.

I broke down the problem areas defined in my personas and used them to identify key moments where my product could provide value to users. I then generated ideas within these opportunity areas, creating potential flows through the product for users similar to the profiled personas.

I broke down the problem areas defined in my personas and used them to identify key moments where my product could provide value to users. I then generated ideas within these opportunity areas, creating potential flows through the product for users similar to the profiled personas.

Professional input

Professional input

Professional input

Pat Capel, Psychotherapist, Human Givens Institute:

Pat Capel, Psychotherapist, Human Givens Institute:

Pat Capel, Psychotherapist, Human Givens Institute:

From interviewing Pat, I learnt that whilst therapy and coaching is a “minefield” lacking real regulation, we have a moral duty to make sure we are not harming people.

From interviewing Pat, I learnt that whilst therapy and coaching is a “minefield” lacking real regulation, we have a moral duty to make sure we are not harming people.

From interviewing Pat, I learnt that whilst therapy and coaching is a “minefield” lacking real regulation, we have a moral duty to make sure we are not harming people.

Visualising the key moments

Visualising the key moments

Visualising the key moments

Given the projects goal, supporting people to live more happily, I chose an illustrative design aesthetic to give the product a sense of softness and approachability.

Given the projects goal, supporting people to live more happily, I chose an illustrative design aesthetic to give the product a sense of softness and approachability.

Given the projects goal, supporting people to live more happily, I chose an illustrative design aesthetic to give the product a sense of softness and approachability.

This direction led me to the name ‘Robin,’ symbolising how the product is a users sidekick to life rather than taking control and leading them through it.

This direction led me to the name ‘Robin,’ symbolising how the product is a users sidekick to life rather than taking control and leading them through it.

This direction led me to the name ‘Robin,’ symbolising how the product is a users sidekick to life rather than taking control and leading them through it.

Big ideas become actionable targets

Big ideas become actionable targets

Big ideas become actionable targets

Tailored activity suggestions

Tailored activity suggestions

Tailored activity suggestions

Through knowledge of the users goals, lifestyle and interests, the AI helps people find activities that can help them progress towards their set goals. The user can then add these to the pool of tasks they would like the AI to schedule into their action plan.

Through knowledge of the users goals, lifestyle and interests, the AI helps people find activities that can help them progress towards their set goals. The user can then add these to the pool of tasks they would like the AI to schedule into their action plan.

Through knowledge of the users goals, lifestyle and interests, the AI helps people find activities that can help them progress towards their set goals. The user can then add these to the pool of tasks they would like the AI to schedule into their action plan.

Conversational coaching methods

Conversational coaching methods

Conversational coaching methods

Conversation techniques, a form of social skills training, can be taught to improve users confidence in social and professional situations. A voice interface allows the user to practice these concepts whilst the goals of the session are tracked in real time.

Conversation techniques, a form of social skills training, can be taught to improve users confidence in social and professional situations. A voice interface allows the user to practice these concepts whilst the goals of the session are tracked in real time.

Conversation techniques, a form of social skills training, can be taught to improve users confidence in social and professional situations. A voice interface allows the user to practice these concepts whilst the goals of the session are tracked in real time.

The AI can schedule activities the user has chosen into daily action plans that are built around their lifestyle. This helps them stay on track to hit their set goals whilst ensuring each days goals are achievable and carry a sense of accountability.

The AI can schedule activities the user has chosen into daily action plans that are built around their lifestyle. This helps them stay on track to hit their set goals whilst ensuring each days goals are achievable and carry a sense of accountability.

The AI can schedule activities the user has chosen into daily action plans that are built around their lifestyle. This helps them stay on track to hit their set goals whilst ensuring each days goals are achievable and carry a sense of accountability.

Measuring success

Measuring success

Measuring success

There are a few potential metrics we could analyse to determine Robin’s effectiveness against the original brief for the project:

There are a few potential metrics we could analyse to determine Robin’s effectiveness against the original brief for the project:

There are a few potential metrics we could analyse to determine Robin’s effectiveness against the original brief for the project:

· Measuring Robin’s user retention over a fixed time period could indicate how effective people find it at helping them live a happier and more productive life.

· Measuring Robin’s user retention over a fixed time period could indicate how effective people find it at helping them live a happier and more productive life.

· Measuring Robin’s user retention over a fixed time period could indicate how effective people find it at helping them live a happier and more productive life.

· The percentage of users vs non users in therapy could determine the products success rate at preventing people reaching a point where they need expert therapy.

· The percentage of users vs non users in therapy could determine the products success rate at preventing people reaching a point where they need expert therapy.

· The percentage of users vs non users in therapy could determine the products success rate at preventing people reaching a point where they need expert therapy.

· Changes in the number of activities completed each week could quantify Robin’s success at finding users valuable activities to help them work towards their goals.

· Changes in the number of activities completed each week could quantify Robin’s success at finding users valuable activities to help them work towards their goals.

· Changes in the number of activities completed each week could quantify Robin’s success at finding users valuable activities to help them work towards their goals.