Hi, I’m David Friedmann

| AN EXPERIENCE DESIGNER GUIDED BY SUSTAINABLE DESIGN PRINCIPLES

I craft effective digital products by addressing the economic, social and environmental needs of organisations and their customers.

View my work CTA Lora@1x
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News

I’ve been selected as one of the 2020 BIMA 100 - a list of the most “influential, pioneering and change making" people in the UK digital and tech industry!

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Some clients

Some clients

Some clients

Some clients

Some clients

| I'VE WORKED WITH

| I'VE WORKED WITH

| I'VE WORKED WITH

| I'VE WORKED WITH

| I'VE WORKED WITH

Adidas white

Organisational design tools for a world leading sports brand.

Organisational design tools for a world leading sports brand.

Organisational design tools for a world leading sports brand.

Organisational design tools for a world leading sports brand.

Organisational design tools for a world leading sports brand.

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Concept development for Reckitt Benckiser's health & home portfolio.

Concept development for Reckitt Benckiser's health & home portfolio.

Concept development for Reckitt Benckiser's health & home portfolio.

Concept development for Reckitt Benckiser's health & home portfolio.

Concept development for Reckitt Benckiser's health & home portfolio.

Clients-LoRo

New online products for LoRo's e-gaming swiss lottery platform.

New online products for LoRo's e-gaming swiss lottery platform.

New online products for LoRo's e-gaming swiss lottery platform.

New online products for LoRo's e-gaming swiss lottery platform.

New online products for LoRo's e-gaming swiss lottery platform.

Experience

Experience

Experience

Experience

Experience

| DESIGN SCHOOL

| DESIGN SCHOOL

| DESIGN SCHOOL

| DESIGN SCHOOL

| DESIGN SCHOOL

I graduated Northumbria University’s “Design for Industry” programme with first-class honours in 2020 (#classofcovid). Although traditionally an industrial design course, the variety of project work led me to discover my passion for digital design and pave my road to digital.

I graduated Northumbria University’s “Design for Industry” programme with first-class honours in 2020 (#classofcovid). Although traditionally an industrial design course, the variety of project work led me to discover my passion for digital design and pave my road to digital.

I graduated Northumbria University’s “Design for Industry” programme with first-class honours in 2020 (#classofcovid). Although traditionally an industrial design course, the variety of project work led me to discover my passion for digital design and pave my road to digital.

I graduated Northumbria University’s “Design for Industry” programme with first-class honours in 2020 (#classofcovid). Although traditionally an industrial design course, the variety of project work led me to discover my passion for digital design and pave my road to digital.

I graduated Northumbria University’s “Design for Industry” programme with first-class honours in 2020 (#classofcovid). Although traditionally an industrial design course, the variety of project work led me to discover my passion for digital design and pave my road to digital.

Road to digital cta lora
Education-Newcastle@2x
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Experience

Experience

Experience

Experience

Experience

CURRENT JOB

CURRENT JOB

CURRENT JOB

CURRENT JOB

CURRENT JOB

I’m working as an interaction designer at ELSE - a strategic design consultancy that helps businesses create innovative and effective products and services. I started in July 2018 and worked with ELSE part-time during my degree, joining full time after graduation.

I’m working as an interaction designer at ELSE - a strategic design consultancy that helps businesses create innovative and effective products and services. I started in July 2018 and worked with ELSE part-time during my degree, joining full time after graduation.

I’m working as an interaction designer at ELSE - a strategic design consultancy that helps businesses create innovative and effective products and services. I started in July 2018 and worked with ELSE part-time during my degree, joining full time after graduation.

I’m working as an interaction designer at ELSE - a strategic design consultancy that helps businesses create innovative and effective products and services. I started in July 2018 and worked with ELSE part-time during my degree, joining full time after graduation.

I’m working as an interaction designer at ELSE - a strategic design consultancy that helps businesses create innovative and effective products and services. I started in July 2018 and worked with ELSE part-time during my degree, joining full time after graduation.

ELSE Cta lora

Experience

Experience

Experience

Experience

Experience

| AWARDS

| AWARDS

| AWARDS

| AWARDS

| AWARDS

I’ve been fortunate enough to be recognised for a number of awards so early on in my career. Most recently I was listed in the BIMA 100, highly commended in the 2019 RSA student design awards and won the prototyping category at Facebook’s Design Jam.

I’ve been fortunate enough to be recognised for a number of awards so early on in my career. Most recently I was listed in the BIMA 100, highly commended in the 2019 RSA student design awards and won the prototyping category at Facebook’s Design Jam.

I’ve been fortunate enough to be recognised for a number of awards so early on in my career. Most recently I was listed in the BIMA 100, highly commended in the 2019 RSA student design awards and won the prototyping category at Facebook’s Design Jam.

I’ve been fortunate enough to be recognised for a number of awards so early on in my career. Most recently I was listed in the BIMA 100, highly commended in the 2019 RSA student design awards and won the prototyping category at Facebook’s Design Jam.

I’ve been fortunate enough to be recognised for a number of awards so early on in my career. Most recently I was listed in the BIMA 100, highly commended in the 2019 RSA student design awards and won the prototyping category at Facebook’s Design Jam.

RSA CTA lora
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The Road to Digital (II)

The Road to Digital (II)

The Road to Digital (II)

The Road to Digital (II)

The Road to Digital (II)

Eliminating the language barrier

Eliminating the language barrier

Eliminating the language barrier

Eliminating the language barrier

Eliminating the language barrier

The Road to Digital

The Road to Digital

The Road to Digital

The Road to Digital

The Road to Digital

An industrial design student’s perspective

An industrial design student’s perspective

An industrial design student’s perspective

An industrial design student’s perspective

An industrial design student’s perspective